From the Latin “immergere”: to plunge, to be immersed in a universe. After four decades of rigor and exploration, Maison Thiénot now fully asserts its identity and ambition.

On the occasion of the opening of its new oenotourism destination in Reims, Le 3, the House unveils Immersion — cuvées conceived as an intimate journey through its world.

Long anchored in the lands of Reims, the House draws its strength from a deeply rooted heritage. With Immersion, it invites guests on a sensory journey into the heart of this territory, between the Grand Cru vineyards of Cramant and Oger.

One is immersed in the very substance of the Thiénot project: a singular terroir, signature vintages, and a family story passed down with precision and humility.

Studio Boam envisioned this cuvée through meticulous work on textures, terroir maps, and storytelling. Together, these elements create a sensory, almost narrative experience that reveals the character of each parcel and the memory of time.

Immersion thus offers a rare and poetic interlude, conceived as a gift from the Thiénot family to those who experience these exclusive champagnes.

“Approaching the Thiénot anniversary range through the prism of materiality is прежде all about paying tribute to the birth of a place deeply rooted in its territory — a place that shelters the sensitive craftsmanship and savoir-faire of an essential family House.

We sought to bring to light a singular way of doing things, celebrating both heritage and the pleasure of creating differently.”

ANDY & ALEX, CO-FOUNDERS OF STUDIO BOAM

©Photo : Sébastien Dubois-Didcock

Having grown up in a family of chefs, Sébastien has developed a deep connection to the food and hospitality world.

Sébastien uses his art to tell stories about spirits, gastronomy, the people who shape these worlds, and the underlying relationships we maintain with them. He strives to highlight the unique philosophy and identity of each one.