Fines de Bretagne Leizour

Distillerie Warenghem

Bretagne
Alcohol

Through the concept “The Awakening of the Beauty of Côtes-d’Armor,” the Warenghem Distillery affirms its attachment to Breton heritage and conveys an artisanal know-how deeply rooted in the Pink Granite Coast. This project was also an opportunity to pay tribute to Gilles Leizour and his daughter, Anne Leizour-Roussier, guardians of this tradition.

Clients:

  • Distillerie Warenghem

Techniques:

  • Visual identity
  • Label design
  • Rebranding
  • Storytelling / concept
  • Shooting photo ©STUDIO DUBOIS-DIDCOCK
  • Illustration

Project duration:

3 month

Energizing the terroir

Les Fines highlight Breton heritage and introduce, with lightness, the sensation of freshness and indulgence found in the taste of a juicy, fruity apple.

Rooted in deep values, the region fosters a community around the product—one that readily shares its culture and traditions during convivial moments (such as over a cocktail).

Objectives of the new identity for Les Fines

To create a sustainable and thoughtful identity, revitalize a dormant product by bringing a touch of freshness, foster conviviality through new moments of consumption, and remain true to the DNA of Fine and to Warenghem’s values (Good / Beautiful / Good).

Enhancement of the appellation: Highlighting to reinforce the importance of geographical origin and product quality.

Information hierarchy: Ensures smoother reading and a clearer distinction between essential information.

©Photo : Sébastien Dubois-Didcock

Having grown up in a family of chefs, Sébastien has a deep connection with the food and hospitality industry.

Sébastien uses his art to tell stories about spirits, gastronomy, industry professionals and the underlying relationships we have with them. He strives to highlight the unique philosophy and identity of each one.

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