Coffee liquor

Biagio

Italy
Spirits

More than a coffee liqueur, Biagio is a movement, an effervescence around a mythical dance: tarantella.

Techniques:

  • Branding
  • Label design
  • Illustration
  • 3D modeling
  • Bottle design
  • Cap design

Project duration:

6 months

« A magic potion»

Tarantella was believed to be a dance used to heal a patient suffering from a tarantula bite. When the venom spreads through the body, it's necessary to dance the tarantella and enter a trance-like state.

Legend has it that the venom left the body through perspiration.

Through this design, Studio Boam evokes the interpretation of this dance by playing on the decomposition of dance steps. Bodies awaken, vibrate, transcend and abandon themselves.

As for copper and black, both recall the chromatic spectrum of coffee.

"To the rhythm of bodies dancing tarantella"

It evokes southern Italy, the city of Taranto, but also the Apulian regions of Calabria and Campania, where tarantella has been danced for centuries. Like coffee liqueur, this dance is rooted in the country's traditions.

Tarantella, an ancestral dance charged with mystery and power, is not just a spectacle for the eyes, but a visceral experience that reaches deep into the soul.

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