Storytelling & label design: when the image carries the narrative

Every brand, every estate, every artisan has a story. Sometimes discreet, sometimes bold, but always unique. Our mission as a design studio specializing in beverages is to bring that story to the surface and provide it with a worthy showcase: a label design that speaks, suggests, intrigues.

We begin each project by immersing ourselves in the producer’s universe: their origins, terroir, know-how, and intentions. Whether it’s a wine with family roots, a spirit crafted using artisanal methods, or a non-alcoholic drink inspired by nature, we search for that narrative thread that will guide the creation.

Storytelling applied to packaging comes to life through tangible elements: the chosen typography, the graphic composition, the illustrations, the feel of the paper, the finishes. Nothing is left to chance. Calligraphic lettering can evoke tradition, a rough texture recalls stony soil, a bright palette conveys the sunlit energy of a southern terroir.

Our role, as creators of labels and packaging for wines and spirits, is to orchestrate all these elements to make an identity resonate, evoke emotion, and embody a promise.

Studio Boam works with houses and producers looking to stand out. As a committed branding agency for beverages, we cultivate an approach that is both poetic and strategic. From the creation of visuals for packaging to the design of custom labels, and brand storytelling consulting, we support projects that want to leave their mark.

Because a well-told bottle is never forgotten.