The Rum label

Each rum is unique. Its aromas are the result of your craftsmanship and your territory. So how can you help the consumer, who can’t taste it, choose from dozens of options?

Rum symbolizes sunshine, conviviality, and sharing. Most importantly, it represents rich tasting experiences. That’s why the design of your rum label must be polished and thoughtful, capturing a manufacturing process, a story, or a place within just a few square centimeters. The first impression of your rum comes from its label.

Vibrant Labels for Festive Rums

Do you want to attract adventurous consumers?

Opt for a brightly colored label with more or less realistic illustrations. Animal symbols, flora, or geographical elements can evoke the origin and stimulate the imagination. It’s a true invitation to travel and escape.

Is your rum an exceptional spirit, aimed at discerning connoisseurs? In that case, the label of an exceptional rum should be more understated to convey elegance. A refined typography and well-crafted illustrations with neutral tones will add a sense of prestige.

As you can see, the label is the first step toward your rum. It is designed to convey your craftsmanship on its own. It implicitly influences the choices of consumers, whether they are novices or more knowledgeable.