No excuses, no prohibitions, an Upper.
From now on, there are no more excuses about the morning after the night before being a little hard on the head, or a certain remorse for that dreaded last one for the road. Now it's just a question of pleasure.
Since our earliest childhood we have built up two personalities: the public character, the one who respects the societal norms and the other, our private part, which we cultivate away from the gaze of others.
Upper seeks to reveal this hidden part of our personality to the world. From now on, having a drink is a statement in itself of a different kind!
Based on four celebrated mock-tails, each symbolized by an object with dual connotations, the consumer can now choose their side. It is a dangerously stylish revelation and a self-affirmation.
Upper is a BETTER version of yourself!
Between drinking cocktails and spirits, depending upon my "mood", I can choose to take a breather with Upper. I'm living in the moment, enjoying an alcohol-free evening yet still with an element of danger...
