Sovage is part of a deep, almost instinctive movement — one in which society is reinventing the way it consumes. Fewer constraints, more freedom. Less guilt, more pleasure.

With Sovage, alcohol-free stops being an alternative and becomes a fully-fledged experience. A bold, inclusive and resolutely contemporary proposition. Drinking without moderation is no longer a compromise, but a manifesto.

Our work consisted in translating this promise into a clear and legible visual language: turning alcohol-free into an object of desire, naturally finding its place on a restaurant table or during moments of shared pleasure. A product that fully embraces its premium positioning while remaining deeply free and unapologetic.

The Sovage range unfolds through three distinct creations — Floral, Doux & Épicé, Herbacé — conceived as true aromatic compositions, inspired by naturopathy.

Color becomes a language in its own right: bold, natural, vibrant. It interacts with the transparency of the glass, light and material, inviting tasting while maintaining a strong and cohesive brand identity.