Enhancement of the appellation: Highlighting to reinforce the importance of geographical origin and the quality of the wine.

Hierarchy of information: Allows for smoother reading and a clearer distinction between essential information.

Choice of colors and finishes: The use of specific colors and finishes, as well as capsules, plays a role in distinguishing the different ranges while adding a more elegant and refined touch.

The bottles—more modern—maintain a certain sobriety. The premium aspect is highlighted through the simplification of visual elements and attention to detail. The addition of a special finish emphasizes the Dupasquier family signature, reinforcing the authentic and personal nature of the product.