The whole is contained in a diamond-shaped label. Studio Boam's artistic direction on this concept was to apply large, confident and recognizable markers to all the communication elements with an unusual choice of colors, an atypical label shape and generously bold typography.

The word "Banter", meaning "good-humored, frequently teasing conversation" in English, announces a certain dynamism, like its condensed and diagonal typography. The holographic printing technique used on the fonts provides a large color prism, evocative of the opening of jesting dialogue.