The Concentrates

Alain Milliat

Bio & gastronomic
Nolow

Today, this well known brand of natural fruit nectars and gourmet fruit juices is launching Nolow. Alain Milliat fruit concentrates were created with the world of mixology and gastronomy in mind, adding extra pizzazz to celebratory moments where taste defines everything.

Clients:

  • Alain Milliat

Techniques:

  • Branding
  • Bottle design
  • Illustration
  • Cap design
  • 3D modeling
  • Photography
  • Vidéo

Project duration:

9 months

Naturalness in concentrates: from orchard to glass

Born from a desire for sharing and conviviality, we have developed, alongside Alain Milliat, a new collection of alcohol-free beverages featuring natural recipes and exceptional ingredients. Le Gingembre, Le Yuzu, and Le Fruit de la Passion are three organic elixirs, free from artificial flavors, offering a fresh tasting experience.

The addition of a monogram symbolizing a sectioned citrus fruit to Alain Milliat's original logo is a first bold step in marking out a distinct visual territory for the range. Truly a new language for fruit concentrates.

In a bottle with vibrant colors, the liquids create a striking contrast with the minimalist graphic approach characteristic of Alain Milliat's style.

In this new linguistic approach, the illustration is balanced with distinctive typographic work across the entire label. The stamps evoke a particular interpretation of the delicate craftsmanship involved in working with fruits and their transformation.

The meticulous selection of raw materials and their demanding transformation is highlighted through a combination of gilding and intricate patterns.

The use of a colored side band reinforces the educational message about the various tasting applications. As for the lower horizontal band, it accurately represents the relief of the Vercors mountain range.

To be enjoyed as a shot, simply diluted with sparkling water, in a cocktail, mocktail, or even in cooking. We have created the new standards for a beverage designed to accompany consumers from breakfast all the way to the cocktail bar!

Discover the new design of Alain Milliat’s Ready-to-Drink range, crafted by Studio Boam!

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